A Dallas-based manufacturer's rep group representing the states of Texas, Arkansas, New Mexico, and Oklahoma takes pride in their personalized approach to sales and operate out of their Dallas showroom. They meet with customers there every day, no appointment necessary.
However, they also wanted to update their digital presence. They felt it was important to be able to showcase their products in a way that is both easy to navigate and visually appealing. They needed to leverage the manufacturer's catalogs by product type (e.g. furniture, lamps, wall art). And they also wanted customers to access the 2021 digital catalog. Lastly, they wanted to share more about their team and the history of their company.
Given the above, this image-heavy site needed to load quickly and in an appealing manner. The site also needed to have built-in SEO capabilities so that they would get served up in regionally relevant markets. It was important for this family-owned business to have Xtern’s expertise in the creation of their website.
HarmonyB2B is a Content Management System (CMS). It is supported by CruxDB, a cloud-based database. The two parts work together from the start. This eliminates the need for additional plug-ins or programs. The creative & technical sides of a business partner in HarmonyB2B. Harmony B2B creates solidly architected websites that work, all the time, while granting content owners sufficient creative control.
By using HarmonyB2B, the Rep Group could insure their site is aesthetically pleasing, yet solidly architected. The end result is a more nimble, user-friendly site for both end-use customers and Sales Reps alike.