[Xtern Software] Choose a web developer whose skill set matches your needs

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From the local car wash to the neighborhood dog walker, everyone has a website. Websites are now considered standard, no matter the business size. However, websites are not “one size fits all.” 

For purely marketing website needs, there are many great marketing and brand agencies around town. They have expertise in creating websites with a cohesive look and feel. 

Depending on your business type, you may need additional features like event and reservation management, customer portal, or ecommerce functionality. If your website has more complex requirements, it’s important to choose a company with expertise in website development. 

Engaging a software developer is critical. A software developer will be able to architect a website with a solid foundation for growth. As a result, additional complexity, interactivity, or functionality will work seamlessly. 

It is also prudent to ensure the software development isn’t outsourced. Outsourced development may be problematic for a number of reasons:

- Different time zones, languages, and work schedules may cause development to be protracted. 
- The “game of telephone” between multiple parties may cause key messages and design ideas to become muddled. 

If you have more complex website needs, hiring a local software developer is the right choice.  

At Xtern Software, all of our website development is done onsite, local to North Carolina. This means no communication delays, no messages lost in translation, and guaranteed functionality. Our eight software developers are all graduates of UNCG, many of which with advanced degrees. Past hires have also come from A&T, Guilford College, and other local institutions. 

When you hire a local software developer to build your website, you can be sure your website will function exactly as expected. And you’ll always have local support to troubleshoot any issues or create future website enhancements.